Sports Minister Rijiju launches new SAI brand, says it represents new aspirations of Indian sportspersons – other sports

Sports Minister Kiren Rijiju on Wednesday launched a model new brand of the Sports Authority of India (SAI) and mentioned it represents the aspirations of Indian sportspersons to the touch new heights in international sports.

“A logo is the identity of an organisation. It reflects the thought process and the objectives of the organisation. We just thought we need a logo that is simpler and displays the ambitions of our sportspersons,” mentioned Rijiju throughout the launch on the Major Dhyan Chand Stadium right here.

“SAI has been giving the athletes all necessary support so that their sporting careers are ready to take a flight — that is what the flying figure in the logo indicates,” he added.

He mentioned SAI has huge targets in thoughts in the direction of 2024 and 2028 Olympics. “Our aim and objectives are very clear. We have kept a target of eight years and set ourselves a challenge. We are taking many steps towards that and I am confident that we will be able to achieve the goals,” be added.

SAI has been the pivot of the sports ecosystem within the nation since it was established in 1982 and has been instrumental in figuring out and creating grassroots abilities throughout the nation. The new brand signifies SAI’s journey of metamorphosis from figuring out and nurturing grassroot stage sporting expertise to creating sporting excellence within the nation.

The occasion was attended by Sports Secretary Ravi Mital, Indian Olympic Association President Narinder Batra and Director General SAI Sandip Pradhan, whereas many eminent athletes, coaches and other sports fans joined in from throughout the nation via video convention.

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