‘Fully atmanirbhar’ says Alia Bhatt about her new conscious clothing line for children, ‘well done’ says Priyanka Chopra – fashion and trends

Alia Bhatt is busy wrapping up dubbing for Brahmastra alongside co-star and boyfriend Ranbir Kapoor, however is seemingly conserving busier with her new enterprise enterprise Ed-a-Mamma, a conscious clothing line for youngsters. The actor just lately posted a number of movies to her social media the place she might be seen operating round with youngsters, taking part in amid bushes. She captioned the movies, “Childhood! A time when the world feels like your playground.” However the movies didn’t reveal a lot else. After a couple of days of build up suspense, Alia lastly shared, “Ta da! Presenting Ed-a-Mamma! To begin with, it’s a line of children’s clothing.” The model gives clothing for youngsters between 2 to 14-years of age. She went on to clarify the way it was a conscious clothing model that used pure materials, themes and all the material that’s left is used as hair ties and potli baggage.


She wrote, “It’s made from natural fabrics. With nature themes. And each garment comes with a seedball that takes kids (and parents) back to nature. The tags double up as bookmarks. The buttons are not made of plastic. Even leftover fabric is transformed into hair ties and potlis. Every garment tells a story. And nurtures a love of nature among children. It’s a fully homegrown brand. Totally vocal for local. And fully atmanirbhar. When I say homegrown, I mean we literally started in my home. Till we grew to a point where we had to get an office. And a warehouse. And so on. We launched on firstcry.com in October and people loved our story (thank you for giving us such a warm, overwhelming welcome).”


Alia went on to specific that she hoped for the enterprise to show into one thing a lot greater, writing, “We hope to add more stores. More stories. A series of children’s books. A series on TV. Toys, perhaps. The common thread running through it all is love for the one thing that unites us: our planet.Because we’re all children of Mother Earth.”

Priyanka Chopra Jonas took to her Instagram tales to applaud Alia’s environmentally conscious enterprise, writing, “Well done Alia! The best always.”

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