Are You Right For The Franchise Business Model?

Before we will sort out this fully subjective query, we’ll need to cowl just a few fundamentals first:

  • What is a franchise?
  • What are your strengths?
  • Have you ever used a behavioral evaluation instrument just like the DISC Profile or Meyers-Briggs persona check?
  • Do you will have clear, written targets for private {and professional} achievement over the following 10 years?
  • Have you declared your values and know what it should appear like to assist them behaviorally?
  • Have you reached out to your native SBDC (Small Business Development Center) or SCORE (Service Corps of Retired Executives) chapters?
  • Let’s start by defining what a franchise is strictly.

Did you ever watch an episode of the hit tv sequence, “Breaking Bad?” If so, every little thing it is advisable to learn about a franchise, Walt described in an early episode the place he argued with Jessie – “I’m manufacturing, you’re distribution.”

Yes, I’m telling you that every little thing it is advisable to know in regards to the franchise trade you’ll be able to be taught from a fictional drug vendor.

My colleagues will in all probability roll their eyes and snort me out of the constructing, however let’s maintain it easy okay.

The franchise mannequin is just a type of distribution; a technique of growth; a method to develop your online business. Some different common development methods could be:

  • using financial institution loans or different exterior funding capital to fund extra places and staff
  • partnership, merger or acquisition with strategic companions or competitors
  • licensing

Not so scary when you stage set with that data is it? Not as sophisticated as some are inclined to make it both. There are after all Federal and State definitions as properly that are essential to acknowledge:

Federal Law: Under the FTC Franchise Rule, there are 3 parts of a franchise:

Trademark. The franchisee is given the proper to distribute items and companies that bear the franchisor’s trademark, service mark, commerce title, emblem, or different business image.

Significant Control or Assistance. The franchisor has important management of, or offers significance to the franchisee’s methodology of operation. Examples of great management or help embody:

  • approval of the positioning
  • necessities for web site design or look
  • designated hours of operation
  • specified manufacturing methods
  • required accounting practices
  • required participation in promotional campaigns
  • coaching applications
  • offering an operations handbook

Required Payment. The franchisee is required to pay the franchisor (or an affiliate of the franchisor) no less than US$500 both earlier than (or inside 6 months after) opening for enterprise. Required funds embody any funds the franchisee makes to the franchisor for the proper to be a franchisee. These embody franchise charges, royalties, coaching charges, funds for companies, and funds from the sale of merchandise (until cheap quantities are bought at bona fide wholesale costs).

If all 3 parts are current, then the connection can be a “franchise” for functions of the FTC Franchise Rule.

State Law: State regulation definitions of franchises differ, however the widespread themes embody:


Required Fee.

Marketing Plan. The franchisee is granted the proper to interact within the enterprise of providing, promoting or distributing items or companies below a advertising and marketing plan or system considerably prescribed by the franchisor.

Community of curiosity. The franchisor and franchisee have a neighborhood of curiosity within the advertising and marketing of products or companies.

Moving on… I reside within the San Francisco Bay Area and everybody loves to speak about their new Start-Up.

I’ve acquired information for you: cease speaking in regards to the start-up and get to work constructing your online business. Likewise, cease speaking about beginning a franchise or moving into franchising; simply embrace the idea of beginning a small enterprise with the foundations, rules, course of, and operations already pre-determined.

Keep in thoughts, figuring out whether or not you are proper for the franchise enterprise mannequin is subjective; however previous expertise is an effective signal of future accomplishments.

How do these following questions make you’re feeling?

  • Do you get pleasure from being a part of the staff?
  • Do you get pleasure from following established programs?
  • Have you ever managed individuals?
  • How do you’re feeling about having to Pay-To-Play?
  • Are you snug following a longtime algorithm? How about with a Draconian or militaristic sense of element?
  • Do you want your individual inventive concepts and particular person contribution to be acknowledged?
  • Can you afford to not pay your self a wage for no less than 12-18 months?
  • Are you prepared to take a position $25k – $45k of your hard-earned money, earlier than financial institution loans, as a way to earn a spot on the staff?
  • Have you ever ready a marketing strategy? If not, are you ready to succeed in out for recommendation?
  • Do your loved ones and pals assist your choice to purchase a franchise?
  • Have you ever been in enterprise for your self?

This is a short-list of issues you must be mindful. Your franchise guide, coach, or advisor may help you slender your focus and assist you decide, with certainty, whether or not you are a match.

It’s essential to know that because the enterprise proprietor you will put on many hats; Manager, Customer Service, Finance, Sales… you put on all of them in various levels. You do not need to be an professional in any respect areas, however you’ll have to acknowledge when and the place you need assistance.

I like to recommend figuring out your strengths as an excellent begin. Try, “Strengths Finder 2.0,” by Tom Rath.

There’s additionally a reasonably complete DISC profile-esque check situated at:

It’ll value you some contact data however that is a small value to pay for the worth it offers.

Better but, it will present a place to begin for you and your guide, coach, advisor or franchise improvement consultant to debate your persona traits and values.

Let’s transfer on to targets… I can hear you already; Please David, not one other course on aim setting.

Let’s maintain it easy okay. For all intent and objective, the franchise settlement you signal will most certainly contain the following 10 years of your life.

You ought to have no less than that a few years of imaginative and prescient written out in private, constructive statements declaring your private {and professional} targets.

Want a very actionable mannequin? Try studying Brian Tracy’s “Goals!: How To Get Everything You Want – Faster Than You Ever Thought Possible,”

Or go for the #1 Professional and Personal Development Training System of All Time by Anthony Robbins, “Personal Power II.”

My private favourite is “The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life,” by John Assaraf and Murray Smith.

If you get just one factor out of this Boot Camp right this moment or all week for that matter, this subsequent bit is the Secret Sauce; you’ll be able to implement this technique instantly in your day after day life whether or not as an worker or enterprise proprietor.

“Declare your VALUES SYSTEM and find a way to support it behaviorally.” It’s that easy and let me clarify why…

Most of what we expertise as stress or nervousness comes from the misalignment of our values and our behaviors.

When I give seminars I at all times ask the room to jot down three phrases on a bit of paper: Home, Health, and Work.

There are variations of those three core values – like residence & relationships and well being, weight loss program, train, & sanity and profession, work, & cash; however these three teams of values at all times embody the core of what makes us, us. They’re Global Values.

For instance, it is common for 3 fourths of the room to circle Home or Health as their prime values. We know from expertise although, the vast majority of the group helps Work as their prime worth behaviorally – spending most of their power in that single space.

I do not need you to consider this as a “Right and Wrong” situation; all of us have the cash to go for, and you might have chosen Work as your prime worth. In truth, by buying a franchise you are declaring and committing to supporting Work behaviorally – particularly for the primary two years, if you wish to succeed.

The key right here is to be truthful with your self with regard to what you worth and the way you propose to assist that together with your conduct.

Don’t get combined up right here between time and power. You could spend the vast majority of your time at work… that does not imply you HAVE TO spend the vast majority of your ENERGY.

The battle inflicting all of the stress and nervousness is a results of the Values Bind Principle. It merely states that whichever worth you assist behaviorally together with your time and power will trigger you to violate your secondary values consequently.

You could say you worth Health, however what are you doing to assist it behaviorally. Do you eat contemporary fruit and greens? Have you dedicated to an everyday work out routine?

I point out this, at this level in Day 2 of our How To Find A Winning Franchise Series, as a result of it is a vital a part of figuring out “fit.” Simply put, in case you get this half fallacious, your possibilities for failure enhance exponentially.

Determining whether or not you are a proper match for the franchise enterprise mannequin is Step 1; Step 2 is figuring out which franchise alternative matches your long run targets and values.

If we really begin at the start whereas making an attempt to find out “fit,” you in all probability have some work to do as a way to get clear together with your worth system. Most of us begin with geographical or financial qualifiers. And that is simply not even breaking the service of the actual work that should be accomplished earlier than your franchise search can start in earnest.

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