Louis Vuitton yoga mat made of leather draws Hindu complaint – fashion and trends

A Hindu activist is looking on luxurious items maker Louis Vuitton to drag a yoga mat made partly from cowhide leather, calling it “hugely insensitive.” Rajan Zed, president of the Universal Society of Hinduism, mentioned in a press release Tuesday that the mat is “highly inappropriate” to practising Hindus, who regard cows as sacred symbols of life. “The scenario of yoga — a profound, sacred and ancient discipline introduced and nourished by Hinduism — being performed on a mat made from a killed cow is painful,” Zed mentioned.

Paris-based Louis Vuitton didn’t instantly reply Tuesday to messages from The Associated Press searching for remark. The firm’s yoga mat, made largely of canvas with leather particulars and a cowhide carrying strap, retails for USD 2,390 on-line.

In an electronic mail to AP, Zed known as on Louis Vuitton executives to apologise and adhere to its company code of conduct, which incorporates commitments to moral and social duty. The firm “should not be in the business of religious appropriation, sacrilege, mocking serious spiritual practices and ridiculing entire communities,” he mentioned.

The Universal Society of Hinduism, which relies in Reno, Nevada, has led a number of current campaigns focusing on what it considers the business misuse of sacred symbols. Zed’s organisation is a component of an interfaith coalition that’s lately known as on Anheuser-Busch InBev to rename its Brahma beer line — which shares its identify with a Hindu god, however isn’t named for the deity, the beer large says — and additionally urged nightclubs to cease utilizing sacred Buddhist and Hindu imagery as decor.

In August, on-line dwelling items large Wayfair pulled a towel depicting the Hindu deity Lord Ganesha after the coalition objected.

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Canada to return statue of Hindu goddess stolen over 100 years ago from India – art and culture

A Canadian college will quickly return to India a singular statue of Hindu goddess Annapoorna that was stolen from a shrine in Varanasi over a century ago and discovered its method to the varsity’s art gallery, in an try to “right historical wrongs” and assist overcome the “damaging legacy of colonialism”.

The statue is an element of the University of Regina’s assortment on the MacKenzie Art Gallery. The statue was half of the unique 1936 bequest by Norman MacKenzie, the gallery’s namesake.

Artist Divya Mehra introduced consideration to the truth that the statue had been wrongfully taken over a century ago whereas going via MacKenzie’s everlasting assortment and getting ready for her exhibition, the college mentioned in an announcement on Thursday.

The statue will quickly start its journey house following a digital repatriation ceremony held on November 19. University’s Interim President and Vice-Chancellor (*100*) Thomas Chase nearly met with High Commissioner of India to Canada Ajay Bisaria to formally repatriate the statue, it mentioned.

Representatives from the MacKenzie Art Gallery, Global Affairs Canada, and Canada Border Services Agency additionally attended the ceremony.

“We are delighted that this unique statue of Annapoorna is on her way home. I am grateful to the University of Regina for their proactive engagement for the return of this cultural icon to India,” Bisaria mentioned.

“The move to voluntarily repatriate such cultural treasures shows the maturity and depth of India-Canada relations,” he mentioned.

When Mehra researched the story behind the statue, she discovered that MacKenzie had seen the statue whereas on a visit to India in 1913. A stranger had overheard MacKenzie’s need to have the statue, and stole it for him from its authentic location – a shrine at stone steps on the riverbank of the Ganges at Varanasi, India, the varsity mentioned.

(*100*) Siddhartha V Shah, Curator of Indian and South Asian Art on the Peabody Essex Museum, recognized the statue because the Hindu goddess Annapoorna.

She holds a bowl of kheer (rice pudding) in a single hand and a spoon within the different. These are gadgets related to Annapoorna, who’s the goddess of meals and the queen of the town of Varanasi. She is widely known by her devotees as one who nourishes and strengthens the physique via meals, and the soul via enlightenment, the assertion mentioned.

“The repatriation of the Annapoorna is part of a global, long-overdue conversation in which museums seek to address harmful and continuing imperial legacies built into, sometimes, the very foundations of their collections. As stewards of cultural heritage, our responsibility to act respectfully and ethically is fundamental, as is the willingness to look critically at our own institutional histories,” mentioned Alex King, Curator/Preparator, University of Regina President’s Art Collection.

When the present administration on the University and the MacKenzie Art Gallery had been alerted to the documentation which revealed the statue as an object of culture theft, each establishments dedicated to taking applicable motion, the varsity mentioned.

“As a university, we have a responsibility to right historical wrongs and help overcome the damaging legacy of colonialism wherever possible,” mentioned Chase.

“Repatriating this statue does not atone for the wrong that was done a century ago, but it is an appropriate and important act today. I am thankful to the MacKenzie Art Gallery, the Indian High Commission, and the Department of Canadian Heritage for their roles in making it possible,” the Vice-Chancellor mentioned.

(This story has been printed from a wire company feed with out modifications to the textual content.)

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‘Clothing companies should not appropriate religion, sacrilege and ridicule entire communities’: Hindu leader demands Brazilian brand to remove image of Lord Ganesh from shorts – fashion and trends

An Indian non secular leader has requested a Brazilian fashion garments brand to remove the image of Hindu deity Lord Ganesh from one of its strains of shorts for males and girls. Hindu cleric Rajan Zed demanded that garments maker Jon Cotre supply an apology for “deeply trivializing” one of probably the most revered gods of Hinduism, the world’s third largest faith with about 1.2 billion followers. “Lord Ganesh was meant to be worshipped in temples or home shrines and not to adorn one’s thighs, hips, groin, buttocks, genitals and pelvis,” Zed, who relies within the U.S. state of Nevada, stated in a press release.

The shorts by John Cotre
John Cotre

It was not attainable to contact the corporate positioned in Sao Paulo on Friday due to a vacation within the state.

Also Read | Cardi B apologises for her revealing homage to Maa Durga promoting new sneaker collection

Lord Ganesh is one of the most effective-identified and most worshipped deities within the Hindu pantheon, readily recognized by his elephant head.

Zed stated the inappropriate use of Hindu deities, symbols or icons for industrial functions damage devotees.

“Clothing companies should not be in the business of religious appropriation, sacrilege and ridiculing entire communities,” Zed stated.

(This story has been printed from a wire company feed with out modifications to the textual content. Only the headline has been modified.)

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Most Popular Hindu Festivals in Kerala

Vishu Kani

It is without doubt one of the primary festivals of Kerala. Vishu is well known in the month of April. In respect to the traditional conventional Malayalam calendar it’s the 1st day of the Medam. The primary occasion of the Vishu celebration is the ‘Kani- Kanal’. Arranging all sort of Fruits, Vegetables, New Dress, lightened Lamp(Nilavilakku), Flowers, some sort of cereals are saved in huge brass bowl to arrange Kani. Kani konna flower, is the Keral’s nationwide flower is the primary one for the kani. Following this association, a mirror(Aranmula Kannadi) and a ornamented statue of God Krishna are put aside. Early dawn on the Vishu day, the pinnacle of the home sees the Kani after which the youngers of the household follows. Children’s are introduced blind folded to see the Kani. Then the elders in the household give cash to the kids as ‘Vishu Kaineettam’ and provides blessings to them. According to the Hindu beliefs, the kani is depended in everywhere in the 12 months.


Onam is the crucial and well-known pageant of Kerala. All Keralites are celebrating with out fascinated about their caste or faith. additionally Onam is well known with plenty of dedication and jollity. It comes in the Malayalam month of Chingam (Aug-Sept). Its a ten days celebration, began on Atham day of the Chingam month. Onam is the harvest pageant of Kerala. According to custom, Onam is well known to memorialize the house coming of Mahabali, the king who dominated over Kerala in the age of lots and was pushed right down to the Patala by Lord Vishnu in the type of Vamana. The picture of Thrikkakara Appan (Vishnu in the type of Vamana) is created in each Hindu dwelling throughout the Onam celebration. Children go round and accumulating flowers and creating a good looking Atham, means a design which is embellished with flowers in the entrance portion of their homes in totally different sample and designs. Ladies making ready totally different snacks like Achappam, Murukku, Munthirikothu, Alanga, Upperi and so on additionally a really luxurious lunch is making ready for all of the household with multiple typeof Payasam. Onam pageant is an instance of non secular concord and offers for household get-together.


The Navratri celebration is recognized by distinctive names in totally different components of India. It is Durga Puja of Bengal, Dussehra of Bombay and the Saraswati Puja and the Ayudha Puja of the south. The Navratri pageant runs over 9 days. The final three days of navratri are most vital. The remaining three days are known as Durga Ashtami, Mahanavami, and Vijaya Dasami. On the night of the Durga Ashtami day, there could be the ceremony often known as ‘Puja Vayppu’. It consists of adorning a room fantastically, illuminating it with many lights and arranging on a platform, raised in the course of the room, the problems essential for performing Saraswati Puja. Over the previous three days of Puja, all kinds of finding out and enterprise come to a stand nonetheless.

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Festivals of Hindu Brahmins of Maharashtra

Indian Communities in India, be it from any state, observe the Hindu calendar for festivals or discovering the auspicious day for marriage or different occasions. The Maharashtrian Brahmins fixes the auspicious day for Marathi Matrimony after consulting the Hindu calendar. Even the festivals they have a good time are in keeping with the day talked about within the Hindu calendar, additionally known as Saka.

The Maharashtrian Brahmins are additional divided into sub-communities all of which have a good time the festivals.

1. Deshastha Brahmins

2. Konkanastha Brahmins

3. Daivadnya Brahmins

4. Devrukhe Brahmins

5. Karhade Brahmins

The widespread Hindu Festival celebrated by the above Maharashtrian communities is Ram Navami, Gudi Padwa, Hanuman Jayanti, Narali Pournima, Janmashtami, Mangala Gaur, Kojagiri, Ganeshotsav, Khandoba Festival (Champa Shashthi), Diwali, Shivaratri, Makar Sankranti and Holi. Some of these festivals are celebrated is particularly celebrated by the newlyweds. Just after completion of the Marathi Matrimony rituals, the spouse takes the accountability of taking care of the family and husband particularly. Festival like Mangala Gaur is essential for the newlyweds.

Some of the vital festivals are as follows:

Gudi Padwa: This pageant is well known on the first day of Chaitra, which in keeping with Gregorian calendar falls within the month of March-April. This is formally celebrated because the Maharashtrain’s New Year day. This day, folks erect victory pole or gudi exterior the home. Special dishes from the state are made particularly shrikhand. This day is taken into account auspicious for conducting ceremonies like Marathi Matrimony.

Ram Navami: This pageant is well known on the ninth day of Chaitra. This is one other vital pageant for the Hindu Maharashtrian Brahmins. This day is well known because the birthday of Ram, the mythological hero of Ramayana and one of the revered Hindu Gods. On today in Maharashtra, the brand new moms eat Sunthawada or dinkawada, a conventional snack.

Narali Pournima: This pageant falls on the complete moon day of Shravan, in keeping with English calendar on July-August. According to customs, the Brahmin males put on a sacred thread round their physique, which they alter on today. Other Marathi folks have a good time Raksha Bandhan, the well-known Hindu pageant the place the sister ties the knot on the brother’s wrist. Narali Bhat, a candy dish made of rice and coconut, is ready on this event.

Janmashtami: This pageant falls on the Ashtami at the hours of darkness half of Shravan. The complete Hindu group celebrates today because the birthday of Lord Krishna, one other popularly worshipped Hindu deity. Marathi folks put together Gopalkala, a dish of popped millet, curd, chill and salt. This Marathi delicacy is kind of standard amongst children.

Ganeshotsav: This is the largest pageant celebrated in your complete Maharashtra, by your complete Hindu group. This day falls on 4th day of Bhaadrapada (English Calendar months August-September). This is a 10-day pageant celebrated on a big scale. The Maharastrian Brahmin group celebrates this pageant within the house putting in the Ganpati idol. For this event, modaks, steamed rice dumplings with coconut or jaggery filling are half is ready in each family. In some households, Mahalakshmi can be worshiped for 3 days.

Besides, these festivals, different festivals like Navratri, Diwali and Holi are celebrated among the many Maharashtrian Hindu communities.

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